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Industry: Healthcare

Client: Home Health Aide Online Marketplace

Project: Data analytics and capital structuring advice.

  • Conducted in depth analysis to assess market sizing and penetration. 

  • Identified key challenges with the business model and presented several immediately executable solutions.  

  • Assisted with referral marketing strategy, run and optimize online ad campaign, advised on website improvements to improve search engine optimization (SEO). Lower paid customer acquisition cost by 30%.   

  • Identified several alternative revenue verticals and made recommendations that will drive $Xm in incremental revenue per year. 

  • Advised founder on capital solutions and connected management with strategic investors.

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