Industry: Healthcare

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Client: Home Health Aide Online Marketplace

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Project: Data analytics and capital structuring advice.

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• Conducted in depth analysis to assess market sizing and penetration. 

• Identified key challenges with the business model and presented several immediately executable solutions.  

• Assisted with referral marketing strategy, run and optimize online ad campaign, advised on website improvements to improve search engine optimization (SEO). Lower paid customer acquisition cost by 40%.   

• Identified several alternative revenue verticals and made recommendations that will drive significant incremental revenue per year. 

• Advised founder on capital solutions and connected management with strategic investors.