
Industry: Healthcare
Client: Home Health Aide Online Marketplace
Project: Data analytics and capital structuring advice.
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Conducted in depth analysis to assess market sizing and penetration.
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Identified key challenges with the business model and presented several immediately executable solutions.
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Assisted with referral marketing strategy, run and optimize online ad campaign, advised on website improvements to improve search engine optimization (SEO). Lower paid customer acquisition cost by 40%.
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Identified several alternative revenue verticals and made recommendations that will drive significant incremental revenue per year.
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Advised founder on capital solutions and connected management with strategic investors.